Choi Story

I used to work at jewelry company who deals with major fashion retailers at US and EU. While working with fashion corporations as a designer over 20 years, I realized how much of additional costs consumers had to pay for market chain and how much quality of product can be better without those costs.
Choice by Choi is created to bring classic styles with unique touch using all of costs on better materials and better plating.
I hope my customers to feel glamour with real gold & diamond look at approachable prices and enjoy accessorizing on their look.